Bath Privacy

1. Information Bath Collects

Bath collects and processes several types of personal information, including:

2. How Bath Uses Your Information

Bath uses your personal information for the following purposes:

• Bath Services (Contract Performance):
  • Processing and managing your Bath bookings and agreements. Verifying your identity and confirming you meet our rental requirements. Facilitating vehicle collection and return processes. Processing payments and managing deposits and charges.
• Bath Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important reservation details for Bath. Responding to your inquiries and providing customer support for Bath. Notifying you of changes to Bath services or policies.
• Bath Marketing (Consent/Legitimate Interest):
  • Sending Bath promotional offers, newsletters, and service updates where you have provided consent or where Bath has a legitimate interest. You can opt out at any time.
• Bath Service (Legitimate Interest):
  • Analyzing website usage to improve visitor experience and functionality. Conducting research to update Bath's vehicle fleet and services.
• Lawful Processing (Legal Obligation):
  • Meeting Bath's legal, regulatory, and tax obligations. Preventing fraud and safeguarding Bath's services. Handling disputes and enforcing Bath's terms and conditions.

3. Sharing Information

Bath may share your personal information with:

• External Providers: Third-party companies that assist Bath in delivering its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually required to safeguard your data.

Bath does not sell your personal information to third parties for marketing purposes.

4. Bath Data Security

Bath implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. Still, no internet transmission or electronic storage method is completely secure.

5. Bath Data Retention

Bath retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary according to the type of information and the context of processing.

6. Your Rights

Under UK data protection law, you have the following rights in relation to personal data Bath holds about you:

• Bath Access Rights: Request a copy of the personal information Bath holds about you.

To exercise these rights, please contact Bath using the details below.

7. Cookies and Tracking on Bath

Bath's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Policy Revisions

Bath may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Bath recommends that you review this policy regularly.

9. Contact Bath

For questions about this Privacy Policy or our data practices, please contact Bath: